Where Empathy Meets Innovation
UX & UI Designer creating meaningful connections between users and technology
I see design as more than aesthetics – it's a strategic mindset that connects people, products, and purpose. My approach centers on understanding the "why" behind every interaction, ensuring that technology serves human needs rather than the reverse.
Design as Connection
Human-Centered Innovation
With AI reshaping our digital landscape, I believe designers must champion the human element. I combine data-driven insights with empathetic research to create experiences that feel both intelligent and intuitive. Design should enhance our daily lives and influence behavior positively, making complex systems accessible and meaningful.
Research-Driven Creativity
Every design decision stems from user research and testing. I prioritize accessibility, consistency, and inclusive experiences, using insights to guide both creative exploration and practical solutions. My Master's research taught me to design for cross-platform contexts while maintaining emotional resonance.
Future-Forward Thinking
I approach design as an evolving discipline, staying curious about emerging technologies while grounding innovations in fundamental human needs. Whether exploring AI-assisted workflows or rethinking traditional interactions, I focus on creating experiences that are both cutting-edge and deeply human.
WORKS
Explore Paul Klee
This case study details the concept design of "Explore Paul Klee" - an interactive and immersive museum experience aimed at enhancing the understanding and appreciation of Abstract Art, using the works of Paul Klee as a central focus.
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Sell Dot Amazon
The Amazon Service Team's new selling partners recruitment site is a huge improvement over the old one. It's easier to use, looks great, and loads faster.
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Amazon Multi-Channel Fulfilment
A third-party logistics (3PL) solution that enables online sellers to leverage Amazon’s logistic network and team of experts to pick, pack, ship, and deliver customer orders from off-Amazon sales channels.
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Snubes Outsourcing Platform
A B2B platform aims to find suitable call centres for startups, SMEs and large companies, and help call centres to manage their services and proposal processes.
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Snubes Admin Dashboard
Following the launch of the Snubes platform, an intuitive Admin Dashboard was developed for the business and sales teams. This Dashboard serves as a powerful tool for effectively overseeing all user activities, managing services, and supervising ongoing projects.
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ARTICLES
What is UX? Understanding User Experience & Design
Unlock the meaning of User Experience (UX) and User Experience Design (UXD). Learn the key differences, user types, and the principles behind creating good UX.